MARIAFLORA
The story of Mariaflora, which is to say the story of the Uecher family, begins four generations ago in the Italian Alps. Filippo Uecher – founder, designer and master weaver of Mariaflora – loves recalling it: “Our hometown Biella, is a picturesque foothill town nestled between prosperous valleys and green pastures.
Our territory has a reputation for its remarkable wool and textile traditions, but we have never really been breeders. Our ancestors had no wool, no herds, no farms. Biella however was blessed with two precious gifts: the softest waters in Europe and the enlightened stubbornness of dreamers. When our ancestors realized that the low mineral waters streaming through our valleys allowed them to craft incomparably soft fabrics, dozens of families rolled up their sleeves and armed themselves with looms. In less than a century, they transformed Biella into a thriving land of passionate weavers.